Results

E-shop with groceries for protein diet

 %
revenue growth because of PPC
 %
more assisted conversions than last year
 %
year-on-year revenue growth from PPC

If you have a business in a similar industry, you know, that the high season is in January (yes, it’s probably due to our weight loss goals that will not last long; the weakest months of sales are, on other hand,  holidays, December, and the Christmas time).

E-shop revenues from PPC compared to the period when I did not manage this e-shop are higher by 355%. In January 2018, e-shop revenues exceeded 44,000 USD, of which 65% accounted for the PPC campaign.

Compared to January 2016, the e-shop has higher revenues by 5.5%, and the revenues from PPC have increased by 13% compared to January 2016.

Additionally, the value of assisted conversions for paid search channel is 30% higher when compared to January 2017 and 2018, while the value of overall assisted conversions is 77%.

Due to the data protection regulation, I am unable to name the e-shop.

Real estate agency

 %
increase of conversions
Prior to taking over the client’s PPC account management (that was over 2 years ago), the campaigns averaged 75 conversions per month, with a conversion cost typically ranging from 35 USD to 88 USD. The average cost per conversion was 62 USD.

After two years of the PPC management, figures show an increase in the amount of conversions by 460%, with an average cost per conversion of 20 USD, i.e. PPC campaign managed to lower the cost per conversion by more than 67%. It is therefore clear that the total investment in PPC advertising has increased. Why not, when we have achieved such a great return!

Due to the data protection regulation, I am unable to name the real estate agency.

E-shop with animal food

E-shop with food and supplies for dogs, cats and other pets before we started our cooperation used to have revenues from one PPC system of about 6,600 US per month.

After my takeover of the PPC account, an increase of revenues of over 33,000 USD was achieved. Now, our goal is 44,000 USD, all with the current investment turnover ratio by 11%, so there is a nice space for making a profit! Maybe your business would like to start this little miracle within 3 months?
400%

 %
revenue growth because of PPC

E-shop with home appliances

 USD
increase of revenue
 %
higher revenues from paid search
 %
more assisted conversions than last year

PPC campaigns for e-shop with home appliances and professional electric machines are managed by me since the autumn of 2017. We managed to take the advantage of the Christmas season 2017; after the first month of PPC management we increased sales by 66,000 USD with lower investment turnover ratio that we hold at value of about 6%.

In a long-term perspective, comparing the first 5 months of my PPC management and 5 months before, we have achieved higher turnover by 24% from the paid search channel; the same in the number of visits. At the same time, the value of assisted conversions shows an increase by 23%. In any case, there is no fading of other channels, even they grow, all organic search, direct traffic and others.

Also at the beginning of 2018, the level of revenue was stable, so the increase was not only affected by the Christmas season. After taking over the PPC management, we see a major breaking point of the benefit of my PPC management for the client!

Due to the data protection regulation, I am unable to name the e-shop.

E-shop with natural cosmetics

 %
increase of revenue

An e-shop with natural cosmetics was one of my first clients in the field of PPC and I have been taking care of their PPC for more than 4 years. After taking over the client’s PPC management, revenues from PPC were about 13,300 USD per month. Compared to the amount of the investments, however, the campaigns were not profitable. After three months of my PPC management, the revenues reached 22,200 USD and the campaigns became profitable.

Today, we have a turnover of more than 88,000 USD per month with a net profit of more than 6,600 USD. Profit growth may be even higher in the future, but the strategy of the e-shop is also testing new opportunities for promotion and branding.

If you have an e-shop and you want to keep your revenues and profits steadily growing, please contact me for possible cooperation!

Due to the data protection regulation, I am unable to name the e-shop.

 %
increase in traffic from PPC

E-shop with LED bulbs

 USD
monthly revenue from PPC

E-shop with lighting equipment had no experience with PPC campaigns at the beginning of our cooperation. However, as soon as I found out about the need to increase the advertising budget (based on the results of the owner), after five months we managed to achieve the revenue of PPC of 4,170 USD and the investment turnover ratio of 17.5%, which was within the required limit of 20%.

If you have a decent e-shop and zero PPC experience, do not worry about investing in PPC ads as they can be very effective.

Due to the data protection regulation, I am unable to name the e-shop.

 %
investment turnover ratio

E-shop with webinar for accountants

 %
increase of conversions from PPC

The web portal, after paying an annual membership fee, offers 25 new webinars for one year in the field of accounting and tax assistance. Users have an opportunity to try free access for 7 days. Every fifth will then buy full access to webinars and videos in the archive. They approached me in order to make their current promotion through PPC more effective.

Before our collaboration, they were achieving an average of 10 conversions per month. We are now getting an average of 25 conversions per month. The budget for PPC is still the same, that is up to 440 USD per month. The investment turnover ratio is up to 30%. The clear majority of subscribers will renew their annual membership, often through a sales representative. In the long-term perspective is the cost of getting a new member even smaller.

Due to the data protection regulation, I am unable to name the e-shop.

 %
investment turnover ratio

Let's talk about how I can help your business.

Pavel Chodil

PPC specialist with results

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